MGMT-327: Digital Marketing for Food and Hospitality Brands

This course introduces students to the fundamental principles and tools of digital marketing as they apply to culinary, hospitality, and food service brands. Focusing on brand storytelling, content strategy, search engine optimization (SEO), and social media, students will learn how to attract, engage, and retain customers in the digital world. Topics include integrated marketing communication (IMC), delivery platform ecosystems (e.g., Uber Eats, OpenTable), paid advertising, influencer partnerships, website performance, and analytics. Students will complete a midterm skills-based project and a final portfolio-quality digital marketing plan.