MWBM-500: Global Wine Business Operations

This course examines key aspects of wine operations that are paramount in understanding wine's place in the international marketplace by focusing on the key elements of the global wine business environment: global beverage market structures, production and consumption trends, sales models, global value chains, sales, marketing, and public relations. This foundation of understanding key concepts of the global wine market creates a framework for understanding current wine business issues in the US and evaluating the United States' place in the global wine context. The analysis of global and domestic wine issues and case studies creates an understanding of how to develop cost and sales strategies to achieve continued growth and sustainability in the global wine arena.