Event Planning

This course is designed to introduce the student to technological and logistical issues and applications in event planning. Students will be exposed to technologies for conference/travel and event management and leveraging social media to develop market presence and attract clients.

Students will build on the knowledge gained from the Event Design and Project Management Course to explore further the economic, financial, and social aspects of event planning. This course focuses on planning and executing events outside the United States. Students will learn about event planning as a means of economic and community development and how to apply the tools of marketing and financial fundamentals to global event planning. Students will create and deliver a destination pitch to host an international event. Additionally, this course is designed to develop students' cultural competence by discussing the impact of cultural attitudes on the planning
process and international etiquette and protocol.

This course is designed to introduce the student to technological and logistical issues and applications in event planning. Students will be exposed to technologies for conference/travel and event management and leveraging social media to develop market presence and attract clients.

This capstone course for the Event Management Concentration builds skills in the creation, planning, and oversight of an event. Students will design, develop, and produce various types of events.