MGMT-389.2: Global Events

Students will build on the knowledge gained from Event Planning I to further explore the economic, financial, and social aspects of event planning. This course focuses on planning and executing events outside the United States. Students will learn about event planning as a means of economic and community development and how to apply the tools of marketing and financial fundamentals to global event planning. Students will create and deliver a destination pitch to host an international event. Additionally, this course is designed to develop students' cultural competence by discussing cross-cultural communication and international etiquette and protocol.