This seminar-style course provides structured exploration into how hospitality and business organizations develop and maintain a competitive focus in a global, ever-changing environment. Topics include an examination of the strategic management process and strategic direction, the internal and external environments, competitive advantage, the impact of stakeholders, business and corporate positioning, and strategy formation. Emphasis is placed on organizational change, strategic and forward thinking, and strategies for growth and sustained success.
Prerequisites
Marketing Principles (MGMT-205), Human Resources Management (MGMT-210), and Finance (MGMT-255) or Managerial Acounting (MGMT-225).