This course will provide theoretical exposure to best practices as well as hands-on experience in case-explorations and simulated strategy development in food product marketing, sales, and distribution. Students will develop tools and strategies specific to a product in these areas that are designed to meet the needs of today's quickly evolving food and beverage marketplace. Projects will include evaluation of stakeholder expectations, target customer analysis and segmentation, market evaluation and measurement, sales process development, and operational and budgetary efficiency planning.
Orientation and Cohort Formation (MFBS-501A), Science of Food Systems (MFBS-510), Ethical Leadership in the Food Business (MFBS-530), Business Fundamentals (MFBS-500), Design Thinking for Food (MFBS-520), Framing the Business Playbook (MFBS-501B), Concept Building, Proving, Prototyping (MFBS-545) and Differentiation, Branding, and Packaging (MFBS-555)
Manufacturing, Co-Packing, Supply Chain, and Legal Contracts (MFBS-565)