Oct 31, 2020  
2020-2021 Undergraduate and Graduate Academic Catalog July 2020 
    
2020-2021 Undergraduate and Graduate Academic Catalog July 2020
Add to Portfolio (opens a new window)

Consumer Behavior (MGMT-350)

3.0 credits
This course will focus on the study of consumer behavior using social science concepts. In addition, emphasis will be placed on buyer decision-making; motivation and attitudes of consumers; brand, product, and service attributes; perception; and purchasing behavior. Prerequisite(s): Marketing and Promoting Food (MGMT-205).



Add to Portfolio (opens a new window)