Apr 02, 2020  
2019-2020 Undergraduate and Graduate Academic Catalog 
    
2019-2020 Undergraduate and Graduate Academic Catalog
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Differentiation, Branding, and Packaging (MFBS-5##)

3.0 credits
Values-based food brands are flourishing- stealing market share, gaining national distribution, and amassing a strong consumer following. Success for these brands is based on a deep understanding of purpose, promise, and the intangible value they deliver to loyal consumers. This course will teach learners how to identify and develop a brand strategy that illustrates their core values, is true to your mission, and demonstrates a solid understanding of your product line’s positioning within the competitive market.



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