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    The Culinary Institute of America
  Nov 21, 2017
2017-2018 Academic Catalog
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Consumer Behavior (MGMT-350)

3.0 credits
This course will focus on the study of consumer behavior using social science concepts. In addition, emphasis will be placed on buyer decision-making; motivation and attitudes of consumers; brand, product, and service attributes; perception; and purchasing behavior. Prerequisite(s): Marketing and Promoting Food (MGMT-302).

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